We are announcing support for AdWords API v201406 reports in AdWords scripts. This version introduces several changes to the reporting columns.

Columns and fields cleanup

We've removed duplicates and changed column and display names in some reports:

Column Name
Change
Comments
ValuePerConvManyPerClick
Removed
Use ValuePerConversionManyPerClick instead.
ValuePerConv
Removed
Use ValuePerConversion instead.
TotalConvValue
Removed
Use ConversionValue instead.
PrimaryUserLogin
Removed
AccountId
Removed
Use ExternalCustomerId as unique account ID instead.
TargetingSetting
Removed
This column is now called IsRestrict and returns a proper boolean value.
NonDeletedAdGroupCount
Removed
New column name is NonRemovedAdGroupCount.
NonDeletedAdGroupCriteriaCount
Removed
New column name is NonRemovedAdGroupCriteriaCount.
NonDeletedCampaignCount
Removed
New column name is NonRemovedCampaignCount.


We also made changes to some enumerations for relevance and consistency:
  • Status value for an enabled object is now ENABLED across all reports. Before, it was ACTIVE for some objects.
  • Removed objects now have a status of REMOVED instead of DELETED.
  • The PRODUCT_LISTING_AD_CLICKS display name has changed from Offer to Product listing ad.
If your scripts use these fields in reports, make sure you fix the AWQL when migrating to the new version of the reporting API. Keep in mind that if you don’t use API versioning in your reports, then your code will now be using reports API version v201406 by default.

New report fields

Several new report fields were introduced:

Report Name
New columns
Campaign Performance Report
ServingStatus
Click Performance Report
UserListId
Product Partition Report
date fields, CampaignName, AdGroupName
Multiple reports
ExternalCustomerId, IsRestrict, BiddingStrategyType
Campaign, AdGroup, Ad, and Keyword Performance Reports
Labels


You can refer to https://developers.google.com/adwords/api/docs/appendix/reports for the list of supported reports and columns.

If you have any questions about this feature or the AdWords scripts in general, you can post them on our developer forum.