You can now manage bids for your campaigns, ad groups and criteria in AdWords scripts. Support is also provided to retrieve and update shared bidding strategies in your account. The current release allows you to use
CONVERSION_OPTIMIZERas bidding strategies; and set
CPAbids to your biddable entities. See our guide and code snippets to learn more about this feature.
You can now manage the following display criteria through AdWords scripts: keywords, placements, topics, audiences. Check out our code snippets for usage examples.
New ad extensions
You can now manage review and callout extensions for your campaigns and ad groups in AdWords scripts.
If you have questions or feedback about these features, let us know on our forum.