Many developers in the AdWords API community have mentioned that being able to create, modify, assign, and report on labels through the API would be extremely helpful. Well, we're excited to report that the v201406 release of the AdWords API includes all of these requested features!

Summary of label services and features
  • New LabelService for creating, modifying, and retrieving labels.
  • A new mutateLabels method in CampaignService, AdGroupService, AdGroupAdService, and AdGroupCriterionService for assigning and removing labels on your campaigns, ad groups, ads, and keywords.
  • New Predicate operators that allow you to select objects by one or more label IDs.
  • A new Labels field in multiple reports so you can retrieve labels for your objects and filter your report results by one or more label IDs.
End-to-end example
So how do these new features work together? Check out our labels guide to get you on the road to AdWords label expertise!

Next steps
If you've never used labels in your account or need a refresher course, check out the Help Center labels guide. Once you're ready to dive in, try out the label examples in your client library of choice.

Still have questions? Feel free to visit us on the AdWords API Forum or our Google+ page.