We are delighted to announce the introduction of additional Metrics and Dimensions which are now available through the reports resource; the API now returns most of the fields that the UI Query tool makes available.

The Metrics and Dimensions reference page now includes the UI field names to help make conversions simpler.

New Dimensions New Metrics
AD_LOCATION ACTIVE_VIEW_ELIGIBLE_COUNT
ADVERTISER_DOMAIN ACTIVE_VIEW_MEASURABLE_COUNT
AGENCY_NAME ACTIVE_VIEW_MEASURABLE_RATIO
BRAND_NAME ACTIVE_VIEW_VIEWABLE_COUNT
CREATIVE_SIZE ACTIVE_VIEW_VIEWABLE_RATIO
DEAL_ID ACTIVE_VIEW_VIEWABLE_TIME
DEAL_NAME AD_IMPRESSIONS
DFP_AD_UNIT_ID AD_IMPRESSIONS_RPM
DFP_AD_UNITS DEALS_AD_REQUESTS
DFP_REQUEST_SOURCE DEALS_BID_RESPONSES
INVENTORY_OWNERSHIP DEALS_MATCH_RATE
INVENTORY_PARTNER_NAME DEALS_MATCHED_REQUESTS
MOBILE_APP_NAME LIFT_RATE
MOBILE_CARRIER_NAME VIDEO_AD_ABANDONMENT_RATIO
MOBILE_DEVICE_NAME VIDEO_AD_DROPOFF_RATIO
MOBILE_INVENTORY_TYPE VIDEO_AD_QUARTILE_ONE
MOBILE_OS_VERSION VIDEO_AD_QUARTILE_THREE
MOBILE_USER_BANDWIDTH VIDEO_AD_SKIPPABLE_SKIP_RATIO
VIDEO_AD_DURATION VIDEO_AD_SKIPPABLE_VIEWS
VIDEO_AD_DURATION_RAW VIDEO_AD_SKIPPABLE_VTR
VIDEO_AD_FORMAT