Today we’re releasing version 6.5.0 of the Google AdMob SDK for iOS developers. This version of the SDK includes a variety of changes including:

  • Allows you to specify if you would like your app to be treated as child-directed by calling the tagForChildDirectedTreatment: method in GADRequest or by setting the value of tag_for_child_directed_treatment to 1 in extras for older versions of the SDK. More details on this API are available here.
  • Passes Apple's advertising identifier (IDFA) to Google Ad Exchange buyers. This enables buyers to more effectively measure their marketing campaigns on Ad Exchange iOS inventory.
  • We’ve updated the warning messages that are displayed when using mediation with incorrect linker flags. The SDK now requires only the -ObjC linker flag.
  • A number of other bug fixes and maintenance updates.

Check out the release notes for a full list of updates. You can download the latest SDK from our downloads page. If you’ve got any questions or concerns about the new SDK, please post to our forum or check out our G+ page.