We’re pleased to announce that the recorded talks for the AdWords API Workshops are now available. The talks are from the workshop in New York, but we had the same agenda for all other locations. The major topics include
  • Enhanced Campaigns and New Extensions Support
  • New & Improved MCC Services
  • OAuth2 authentication
  • New Bidding & Budgeting
  • Account Performance Tracking & Optimization (and introducing a new tool - Kratu)
We have made available all presentation slides used in the workshop. We hope this is useful for those who attended other locations or didn’t attend the event in person.