In June we announced the limited release of AdWords scripts, a new AdWords tool that enables you to make changes to an AdWords account, such as updating keywords and ad copy or outputting account statistics, by writing simple JavaScript programs. Today we’re pleased to announce that AdWords scripts is available to all advertisers globally. In addition, we’re launching several frequently requested features that enable advertisers to:
  • Run more complex scripts - We extended the length of script executions from 5 minutes to 30 minutes, allowing you to make more complex changes. In addition, we’ve expanded the entity limit to 100K.
  • Use real-time data to manage campaigns - We’re adding support for Ad Parameters, which allow you to update numeric values in ads without having to delete and re-enter ad copy or wait for policy checks. Here’s a tutorial showing the use of US Geological Survey data to insert dynamic ad text.
  • Automate scripts with scheduling - You can now schedule scripts to run a single time, daily, weekly, or monthly.
To help you get started with AdWords scripts, we’re hosting two training events in the coming weeks.
  • On Tuesday, September 11th at 11:30am PST / 2:30am EST, we’ll be hosting a Hangout on Air through Google Developers Live, targeted to advertisers with more advanced coding skills. Questions asked via Moderator will be answered at the end of the presentation.
  • On Thursday, September 13th at 10amPST / 1pmEST, we’ll be hosting a Learn with Google webinar targeted to advertisers with basic JavaScript experience. During this webinar, we will provide an overview of what can be accomplished with Scripts, walk through ways to customize pre-set Scripts, and show you how to write Scripts from scratch. Click here to register.
Additional resources, including a getting started guide and tutorials, are available at https://developers.google.com/adwords/scripts/. You can also join the AdWords Scripts Forum to get help or share advice on AdWords scripts.

Posted by Katie Miller, Google Ads Team