At Google, we enjoy hearing from you, the developer community, and working with you to ensure that progress is being made. We think the latest DFP API release reflects positively on how we work better together and we're excited to announce version v201208. This release adds new types of creatives, support for optimization, rich media, and video interaction report columns, along with new options for downloading reports. A full list of improvements from this release can be found on our release notes page. We also want to remind you that we host virtual office hours via Google+ hangouts in order to make sure your voice is heard. Stay tuned to our Google Developers Live calendar to catch the next one on September 18th.

Reporting improvements

In v201208, we’ve added 64 new columns which enable you to pull metrics for optimization, rich media, and video. Using these new columns, you’ll now be able to better track performance of your network including determining the interaction time of your rich media (e.g. RICH_MEDIA_INTERACTION_TIME), locating videos which complete the most (e.g. VIDEO_INTERACTION_COMPLETE), or analyzing the revenue resulting from optimized impressions (e.g. OPTIMIZATION_OPTIMIZED_REVENUE). In addition to these columns, we’ve added the CREATIVE_TYPE dimension and the ability to include custom fields to help you better break down your reports.

For applications which cannot process gzip files, you can now download reports already deflated using the new ReportService.getReportDownloadUrlWithOptions method. If you choose to not use gzip compression, we still highly recommend that you set the HTTP header Accept-Encoding: gzip to speed up downloads. We’ve also added the ability to include report properties (e.g. network, user, generation date, etc...) and remove the totals row. If there are any other types of report download options you’d like to see, we’d love to hear about them on the forum.

Creative additions

For publishers who are using the cutting edge features of DFP, we’ve added support for four new creative types: AdSenseCreative, AdExchangeCreative, RichMediaStudioCreative, and AspectRatioImageCreative. AdSense and Ad Exchange creatives allow you to traffic line item level dynamic allocation ads by serving ad slot code snippets as the creative asset. Rich media studio creatives allow you to fetch creatives created using the DoubleClick rich media studio. Although these creatives are mostly used in a read-only manner (since they are created in the rich media studio and not DFP), some fields are mutable, such as the duration, any CSS overrides, and URLs. Finally, aspect ratio image creatives let you upload multiple image assets of the same aspect ratio to give you control of how images should be scaled; these creatives are mostly used in a mobile environment given the variety of screen sizes and resolution of today’s devices.

Last but not least

In our ongoing effort to bring the API up to parity with the UI, we’ve also added a number of smaller features. These include additional company partner types, the ability to set the mobile platform type on ad units, a friendly display string for inventory sizes, the option to associate line items with creative sets , and support for the recently released device category targeting criteria.

Our API and outreach efforts are constantly growing, but we can't do it without you. If there is anything you'd like to see us do better, please let us know or introduce yourself in the next Google+ hangout on September 18th.

 - , DFP API Team